Teeth whitening brands vary in strength, format, and suitability. Whether you’re looking for professional-level results at home or just a gradual lift in daily care, choosing the right brand is key to safe and effective whitening. In this guide, we compare Australia’s top dentist-approved whitening brands, including Opalescence, Pola, Philips Zoom, Colgate, and Oral-B — to help you find what works best for your smile.
Prefer to shop by product type? See our Best Teeth Whitening Products guide
Note: Teeth Whitening products should always be used under dental guidance. Results vary, and some people may experience mild, temporary sensitivity or gum irritation.
Quick Comparison Table
| Brand | Best For | Strength Options | Key Products | Professional Grade |
| Opalescence | Custom-fit trays | Multiple | PF Gel, Go Trays | ✅ Yes |
| Pola (Day/Night) | Speed vs gradual whitening | Multiple | PolaDay 9.5%, PolaNight 10% & 16% | ✅ Yes |
| Philips Zoom | Dentist-level results | High | Zoom DayWhite, Zoom NiteWhite | ✅ Yes |
| Colgate | Convenience + dentist backing | Moderate | Optic White Pro, Whitening Pen | ✅ Yes |
Opalescence – Best Overall Whitening Brand
Opalescence is trusted by dental professionals worldwide for its high-strength whitening gels and flexible treatment options. Whether you’re using a custom-fit tray or prefer a ready-to-use solution, Opalescence offers effective whitening with enamel protection.
The PF Gel range includes multiple strengths (10%, 15%, 20%, 35%) and flavours, making it suitable for a wide range of users. For a mess-free option, Opalescence Go comes with pre-filled trays that fit comfortably and require no additional tools or moulding.
Best for: Custom-fit whitening and high-strength results
Top picks:
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
Pola – Best Day & Night Formulas
Pola is a trusted whitening brand developed by Australian manufacturer SDI. Known for its dentist-grade strength and enamel-safe formulas, it offers both daytime and overnight whitening systems designed to suit different routines.
PolaDay delivers fast results with shorter wear times, ideal for users who want convenience without compromising effectiveness.Â
PolaNight uses a slow-release formula designed for overnight use, giving your teeth longer exposure while you sleep. Both options contain fluoride to strengthen enamel and reduce post-whitening sensitivity.
Pola’s gels are designed for use with custom trays and come in a range of concentrations, from 10% hydrogen peroxide to 22%, catering to users with varying whitening goals and sensitivity levels.
Best for: Flexible application and sensitivity support
Top picks:
Pola Night gels must be used under dental guidance. Results vary. Some users may experience mild, temporary tooth sensitivity or gum irritation.
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
Philips Zoom – Best for Dentist-Level Results at Home
Philips Zoom is one of the most recognised whitening systems used by dentists worldwide. Its take-home kits, Zoom DayWhite and Zoom NiteWhite, offer the same high-quality formulations as in-chair treatments, but with the convenience of home use.
Both options use ACP (amorphous calcium phosphate), potassium nitrate, and fluoride to protect enamel, reduce sensitivity, and deliver fast, noticeable results. Zoom DayWhite is ideal for users who want shorter daily wear times, while Zoom NiteWhite is designed for gradual whitening during overnight wear.
These gels are used with custom-fitted trays and come in multiple strengths, making them suitable for moderate to deep stains and ideal for users looking for a dentist-level outcome at home.
Best for: Professional-strength results without the clinic visit
Top picks:
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
Colgate – Best for Everyday Convenience
Colgate is one of the most recognisable oral care brands in the world, and for good reason. Backed by decades of research and trusted by dental professionals, Colgate offers effective whitening solutions that are both easy to use and widely accessible. Colgate offers a simple way to whiten your teeth at home using dentist-trusted ingredients. Their whitening products combine ease of use with proven results, making them ideal for everyday maintenance or gradual brightening.
The Colgate Optic White Hydrogen Peroxide Gel provides professional-level whitening without the need for a dental visit. Designed for use with custom trays, this gel penetrates deep to remove intrinsic stains and restore a whiter smile over time.
For daily upkeep, Colgate Optic White Renewal Toothpaste delivers a whitening boost as part of your regular brushing routine. Its high-strength formula helps lift surface stains while keeping your breath fresh and enamel protected.
Best for: Everyday whitening and gradual stain removal
Top picks:
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
- Select options This product has multiple variants. The options may be chosen on the product page
How to Choose the Right Whitening Brand and Products
The best whitening brand for you depends on your goals, lifestyle, and oral health. Here’s what to consider before making a decision:
- Sensitivity level: If you’ve experienced tooth sensitivity before, start with a lower-strength gel (around 10%) or look for products with added fluoride or desensitising agents. Brands like Pola and Philips Zoom offer options formulated to reduce discomfort.
- Time commitment: Day-use gels like PolaDay or Zoom DayWhite offer faster results in shorter sessions. Night gels such as PolaNight or Zoom NiteWhite work gradually while you sleep, ideal for users who prefer passive whitening.
- Application style: Choose the format that suits you best, custom-fit trays for targeted results, pre-filled trays like Opalescence Go for convenience, or whitening toothpaste for gradual maintenance.
- Professional vs. over-the-counter: Professional-grade gels from brands like Opalescence, Zoom, and Pola offer higher concentrations and stronger results. Over-the-counter options from Colgate and Oral-B are milder and easier to use without supervision.
Still unsure? Reach out to our team or browse our full whitening collection for more options.
Final Recommendation
The best teeth whitening brand depends on what matters most to you. If you’re after strong, noticeable results, Opalescence or Philips Zoom are trusted by professionals for a reason. For everyday convenience and easy maintenance, Colgate delivers accessible, effective options. If you want flexibility and reduced sensitivity, Pola strikes the perfect balance between strength and comfort.
Browse our full Teeth Whitening range to find the right product for your routine and start whitening with confidence.
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